The Gold Standard In Acquisition
How It All Started
A Legacy With Purpose With A Commitment to Community
The Royale Club was founded on a singular conviction: that the quality of a person’s home determines the trajectory of their life. The Royale Club and Royale Housing, we don’t just acquire and manage landmark residential assets, we create the physical foundations for social stability and urban renewal.
Our Roots in Social Impact
Our founder’s journey didn’t begin in a boardroom, but on the streets of London as a Prince’s Trust Youth Ambassador. Having spearheaded the award-winning ‘Shoot a Ball Not a Gun’ initiative, he spent years working alongside King Charles III (then the Prince of Wales) to combat youth violence and gang culture. This experience revealed a fundamental truth, that without a stable postcode and a secure front door, community progress is impossible.
Bridging the Gap
Today, The Royale Club operates at the intersection of Institutional Specification and Social Responsibility. We specialise in high-yield, high-spec residential developments like our landmark 300+ unit Angel Way (RM1) project designed specifically to solve the housing crises facing Local Authorities and Registered Providers.
The Royale Standard
We believe that “social housing” should never mean “low quality.” Every Royale Club property we advertise or manage features:
- Elite Private-Sale Specifications: Ensuring dignity for residents and longevity for partners.
- Financial Innovation: Utilising zero-upfront, long-term lease models that protect public budgets.
- Sustainable Legacy: Prioritising high EPC ratings to combat fuel poverty and environmental impact.
We are more than a property firm, we are a strategic partner in ending homelessness and overcrowding. By combining commercial precision with the heart of a community campaigner, The Royale Club is building the London of tomorrow, today.
“You can’t build a future if you don’t have a front door.” Mike Baptiste, Founder.
Our Values
Key Foundations
At the heart of our company lies a set of core values that shape our approach, define our character, and guide our interactions.
Social Value Delivery
Our partners don’t just build housing, with our guidance they create social value. Every development is designed to reduce the £6m local overspend on temporary accommodation by providing permanent, lasting secure homes.
The Prince’s Trust Standard
Guided by the principles of our founder’s journey as a Youth Ambassador. We bring the same integrity used in our anti-violence campaigns to every brick in every development we consult for.
Integrity and Honesty
We reject the “low-spec” stigma of social housing. Every unit features elements of private sale finishes, EPC B-plus ratings, and facilities to ensure resident dignity.
Strategic Partnerships
We specialize in the “Zero-Upfront” 45-year lease model, allowing Local Authorities and Registered Providers to scale their housing stock without capital strain.
Excellence Through Partnerships, Commitment To Community
We don’t just bridge the gap between clients and purchasers, we ensure that every deal we secure leaves a lasting, positive legacy of stability and dignity.